Alex always strives to create an optimal experience, whether he’s rearranging the furniture in his hotel room or helping people at Mad*Pow solve design problems.
Raised by architects, Alex sums up the view of the world he inherited: “Your environment is modular and functionally optimizable, especially when it comes to space and objects.” That explains the furniture rearranging. It also explains why Alex has dedicated his career to learning and managing design-related work. Alex has worked on ecommerce and digital experiences for companies like Karmaloop and Converse, and he spent some time in London working for Microsoft Advertising. Wherever he is, what stays with Alex is his calm, steady approach.
With so many projects under his belt, Alex counts raising his daughter as his central achievement. He goes offline to read nonfiction about politics, culture, and social psychology. Alex rides his bike in the summer, skis in the winter, and always enjoys cranking up the music and going for a drive.
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October 21 & 22, 2020
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
April 14th and 15th, 2020
Online - Due to COVID-19 concerns HXD 2020 will be a virtual event.
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More