Modern technology is accelerating innovation and transforming business and society. We partner with our clients to design and build scalable, beautiful, usable, and accessible digital solutions that deliver the seamless and compelling experiences that produce measurable business results.
We Build Solutions That Are:
- Seamless, Beautiful, Usable
- Elegant design balances visual appeal with simplicity and efficient use
- Mobile & Adaptable
- Thoughtful implementation allows flexibility of use in a variety of contexts and platforms
- Available to to all accomplishes inclusion and usability for everyone
- Enabling long-term management and governance of products allows solutions to evolve over time
Digital Solutions At Mad*Pow
When you have a great experience with a product or service, everything just works. For us, creating engaging digital solutions involves a seamless intersection of research, content, design, and thoughtful development.
The resulting digital product or service not only has to look great, but be great. It needs to deliver engagement, build trust, be clear and understandable, extend brands and their personalities, be helpful and empowering. It also has to work in a variety of contexts, respond efficiently, and seamlessly fit into people's lives.
By embracing lean, flexible, and agile processes, and combining that with our experience on hundreds of digital projects, we've tuned our approach to build digital solutions that go above and beyond just conversion and engagement to inspiration, delight, building relationships, confidence and trust.
Digital Solutions Approach
Our approach to developing digital solutions leverages a cross-functional team of researchers, designers, content strategists, and developers. We embrace an agile process for delivery and incorporate the best of design thinking and lean experimentation.
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October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More